iService supports Estée Lauder in brandmanagement for almost 20 years.

Estée Lauder was the first who offers free samples of cosmetics to her customers to increase the sales of her products. She was so creating a resounding marketing idea. She became a pioneer in the cosmetics industry and was soon regarded as a beauty queen. In 1946, together with her husband, she founded Estée Lauder Companies as CFO and in the following decades and established it as a globally successful cosmetics company.

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