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While hashtags on Instagram or Twitter have become everyday occurrences, they have been the subject of discussions since their introduction on Facebook in 2016.

In the past, your integration on Facebook was considered suboptimal, this seems to be changing now that Facebook has started to push the integration of hashtags.


Why hashtags on Facebook?

Similar to keywords, hashtags are used to assign content to a category. If you click on a hashtag, suitable additional information is provided. Corresponding collections can thus be created.

In campaigns or in communication, the route sign is often associated with a statement. Here hashtags symbolize a common connection, a common denominator.

The advantage of a hashtag is clearly the assignment and merging of content, contributions or expressions on a specific topic ⇒ meanwhile even across platforms.

What hashtags are there?

A distinction is made between topic hashtags and brand hashtags. While brand hashtags allow the creation of collections within a brand, topic hashtags display all contributions to a general topic.

How do I find hashtags on Facebook?

If you enter the route # and a few letters of the topic you are searching for, passenger terms will be listed.

Of course, hashtags can also be found with the help of tools – regardless of the platform:

Rules and recommendations for hashtags

  • There is no distinction between upper and lower case with hashtags. Upper and lower case hashtags are easier to read. Example: #easytoread vs. #EasyToRead
  • Only alphanumeric characters – A to Z and 0 to 9 – are supported. Umlauts, spaces or special characters such as! &% * @ + Etc. are not accepted

According to astudy by Sproutsocial, posts with only one hashtag have the best interaction, but posts with 2 to 6 hashtags still have a good interaction rate. Thus, the principle “less is more” not only makes sense optically.

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