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UX – User Experience

The user experience (UX) describes all impressions that a user experiences when interacting with a product, service, environment or facility.  For example, when a user interacts with a website. The expectations before the call, the experience during the visit and the lasting memories of the website are all components of the user experience.

The user experience is decisive for the success or failure of a product on the market and what once began as a discipline with user-friendliness has grown and has become richer in many facets. According to Peter Morville, there are 7 factors that influence a user experience: useful, usable, findable, credible, desirable, accessible, valuable.

UX Design

A UX designer deals with the conceptual structure of the application and the strategy. It ensures the best possible user experience. To do this, they need to know the target group and their behavior, as well as the company presenting themselves, because a good UX design combines an optimal user experience and takes company goals into account.

What goals does the company pursue with its product? Who want the company to contact?
WHO is the user? WHAT does he expect? HOW does the user search? WHEN, WHERE and WHY is the user searching?

The answers to these questions ultimately lead to the development of a strategy that optimally fulfills the needs of the company and the user.

UX design includes


  • Analysis of user types and creation of personas
  • Determination of user goals, behavior and motivation
  • Competitive research and best practices
  • Discovering potential for improvement (using tracking e.g. Google Analytics)


  • Scrutinizing company and product goals
  • Creation of tasks, scope and requirements
  • Design of methodologies
  • Development of content and functions
  • Project planning


  • Structuring content and functions
  • Definition of hierarchies and levels
  • Sitemap design
  • Development of navigation
  • Definition of the search function, the filter and the results
  • Definition of content for individual screens (responsive views)
  • Determination of user routes


The content structure of the application (website or app) is outlined using wireframes.


iService WORKS

There’s a book for that
Mutter Erde
Seele der Alpen

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