


YouTube Introduces Premium Placement Option for Shorts Ads
What are YouTube Shorts? YouTube Shorts is a format for short, vertical videos designed to facilitate quick and easy content sharing. These videos are typically up to 60 seconds long and provide a dynamic and interactive way to consume content on the platform. With...
Click-Through Rate (CTR): Analysis and Opportunities for Optimisation
The Click-Through Rate (CTR) is a critical indicator in digital marketing, with values varying significantly depending on the industry, campaign context, media used, and target market. Therefore, assessing a “good” CTR cannot be generalized; it must align...
Top 5: The Latest Trends in Search Engine Optimisation
The digital landscape, particularly in the realm of Search Engine Optimisation (SEO), is in a constant state of flux. To maintain high visibility and competitiveness in Google’s search results with your enterprise, it’s imperative to stay abreast of the...